Do citizens have a say in what their cities look like ?

Outdoor advertising is a street medium that is very much involved in the city and its mobility. Through street furniture, we’ve always been a key player in the way mobility is organized in the city. This will be even more true tomorrow, as we have a role to play in the evolution of this mobility and in the world of tomorrow. For me, there are 2 essential aspects:

• The importance of design, which consists in creating a comfortable and functional space, offering various services that make citizens feel included and welcomed in the city.
• The importance of how this design, serving as an advertising medium as well as a source of information and content, can become a unifying element, forming a community.

This is the role that outdoor advertising and communication can play in the evolution of the city in relation to the evolution of mobility.