How can we catalyze the transition towards carbon-neutral transportation?

First of all, it’s important to make sure that we explain things to people, that we raise their awareness. In my opinion, that’s the way to keep them better informed, so that they don’t feel they’ve been excluded from the process, that they have their say.

I’m thinking in particular of companies that have not yet managed to see the green transition and decarbonization as an opportunity, but rather as an obstacle or a burden. I think this is out of fear or reluctance, as they fear it will reduce their competitiveness in the marketplace, rather than seeing it as a chance to increase it. Of course, in cities, there are more targeted ways of taking action at a local level, such as introducing bicycle lanes.