As a socially responsible and inclusive company that defends values such as partnership and freedom, this June, Transdev in Portugal celebrates Pride Month as a way to demonstrate its position in the fight against discrimination.
Transdev Group adapted its official logo, coloring it in all shades of the rainbow, and used its social networks, the website, and other digital and internal communication platforms to signal the cause and the LGBTQ+ community.
In recognition of Pride Month, Transdev in Portugal also launched a limited edition of transit tickets (pre-purchased passes and Cartão Valor), available during the month of June, with an adapted visual, referring to the movement’s flag colors.
Overall, Transdev seizes this month to mark years of struggle for civil rights and the continuous search for equality and justice for members of the LGBTQ+ community and reiterates its mission to make the world equal and accessible to all.
