The ISEKAI project aims to create an emotional bond with young people aged 17 to 25 by transforming bus journeys into an immersive and fun adventure. Deployed on the Soléa network, it seeks to restore charm to daily bus journeys.

This project is inspired by the world of video games, and more specifically by the “Isekai” genre. Passengers are invited to follow Noa, a dimensional guardian, on her quests through a virtual world mixed with reality. The aim is to make the bus experience more interactive and engaging.

Bus stops have become gateways to a virtual world. What’s more, the buses have been decorated inside and out for total immersion. An online game has also been designed to allow passengers to help Noa in her missions and win prizes.

The project is part of the LEMON (Laboratory for Mobility Experimentation) initiative.